Agency: Saatchi & Saatchi
The Brief: Win women back from cheaper own-label pads by reminding them that consistently reliable protection is always worth paying more for.
What We Did: Created a bold, copy-led OOH and digital campaign reminding our target audience that reassurance is right there in our name. We then took it into social by setting influencers the unenviable challenge of unboxing and promoting a cheaper rival brand called ‘Sometimes’.
Agency: Saatchi & Saatchi
The Brief: Encourage mid-20s women to choose Tampax over pads for more than just active occasions.
What We Did: Rewrote an iconic disco banger and created an integrated campaign encompassing TV, social, digital, outdoor and cinema to demonstrate that Tampax can save your vibe on all sorts of occasions.
The Results: Our sponsorship of ‘Love Island’ saw the track go viral in Summer 2026, with fans creating over 3,500 unique dances, lip-syncs and skits on TikTok. All helping the brand return to growth after years of decline.
Director: Hannah Lux Davis
Agency: Saatchi & Saatchi
The Brief: Launch Gillette’s new male intimate trimmer and razor to the UK market.
What We Did: Avoiding the crass tone taken by our rivals, we created a witty campaign that acknowledges men’s worries about grooming “down there” and provides the reassurance that only Gillette can offer. The initial campaign was so successful it led to a follow-up for the 2024 Olympics staring Tom Daley.
Results: Quickly became the best-selling brand in the category, with over 5% of UK men owning a Gillette Intimate product within one year of launch.
Director: Richard Hunter, Prodigious
12 GIGS FOR 12 KIDS
Client: O2
Agency: Just So London
The Brief: Promote War Child’s vital work with children who’ve been affected by conflict while simultaneously building brand love for O2’s sponsorship of War Child BRITs Week, driving donations and selling out all 12 gigs.
What We Did: We asked each BRITs Week artist to dedicate their gig to a particular child, and they all agreed. We then brought each child’s story to life in an animated film, showing the horror they faced and how War Child helped them rebuild their lives. These were shared on O2’s YouTube and Instagram feeds using the hashtag #O2forWarChild and targeted at fans of the paired artist on Instagram Stories. The performers reposted the relevant content on their feeds, helping the campaign trend and some gigs sell out in minutes. Each child’s story was also played on the stage screens before their paired artist’s gig and was further communicated by posters, t-shirts, digital screens and the artist themselves, bridging the gap between the joyfulness of the occasion and the seriousness of the cause.
Results: Engagement doubled compared to 2018, donations rose by 15% and the link between O2 and War Child was made clear, with 105,000 people now seeing O2 as ‘a brand that does social good’.
Client: Gillette
Agency: Saatchi & Saatchi
The Brief: Create a campaign for Gillette’s biggest-ever product launch.
What We Did: Created a striking TV and OOH campaign using brand advocate Raheem Sterling to convey the message that your morning routine can be effortless when you have the right tools for the job.
Results: Gillette’s most successful UK razor launch ever.
Director: Noah Conopask
Client: Flash
Agency: Saatchi & Saatchi
The Ask: Update the Flash brand identity to be capable of encompassing a whole variety of different products.
What We Did: Headed up the account, creating and overseeing the production of a series of TV spots, all proudly anchored in the Flash world, but successfully selling very different products.
Results: Flash is now one of the most-recalled P&G brands while Spray Wipe Done has become the best-selling P&G Spray within 2 months of launch, generating “phenomenal” levels of organic social media interest.
Client: Daz
Agency: Saatchi & Saatchi
The Brief: Reposition this tired laundry brand as the brightest choice for summer clothes.
What We Did: Created a TikTok and TV campaign encouraging everyone to #DazItUp during Summer 2020, even if they were stuck at home.
Results: 107 million views on TikTok with an engagement rate of 15.87%.
Client: IKEA
Agency: Mother
The Brief: Celebrate our first 25 years in the UK with an integrated campaign.
What We Did: We marked IKEA's birthday by reappropriating a number of iconic - but often overlooked - elements of the store for our press campaign. We also commissioned giant inflatable candles to transform the Warrington store into a massive ambient cake.
Results: Attendance at the Big Two Five in-store events greatly exceeded the targets set.
